• Marketing B2B Information Services

    Planning and Execution

     

    30th June 2016

    The Kia Oval

    Kennington

    London

     

    Information Industry Network

    Marketing Conference 2016 

     

    #iinmarketing16

     

    The marketing conference for the B2B information, publishing, and media sector

     

    Organised by the Information Industry Network

    www.iineurope.net

     

     

    CLICK HERE TO REGISTER

  • Information Industry Network

    Who should attend...

    Anyone connected with marketing B2B information, publishing and content services, including:

     

    CMOs, marketing directors, marketing managers, marketing professionals,

     

    business leaders (CEOs, MDs, VPs, owners, founders, profit centre heads),

     

    content, digital, editorial, technology, and sales professionals

     

     

    Information Industry Network

    About the event

    IIN's Marketing B2B Information Services Conference is an event brimming with insights, tips and guidance on how professionals in B2B information, publishing and media organisations can improve marketing performance within their organisations.

     

     

     

     

     

     

     

     

     

     

     

  • Speakers

    (click speaker name for profile)

    Karen Ali - BioPhorum Operations Group

    Karen Ali

    Communications Lead

    BioPhorum Operations Group

    Steve Budd - Procurement Leaders

    Steve Budd

    Marketing Director

    Procurement Leaders

    Helen Coetzee - MPG

    Helen Coetzee

    Co-founder & Director

    Marketing Pro Group (MPG)

    Paul Coxhill - WGSN

    Paul Coxhill

    Global Chief Marketing Officer

    WGSN

    Robin Crumby - Novatum Group

    Robin Crumby

    Director & Co-founder

    Novatum Group

    Shannon Doubleday - Bloomberg Media

    Shannon Doubleday

    Content & Social Media Marketing

    Bloomberg Media

    Carlos Doughty - Euromoney

    Carlos Doughty

    Marketiing Director

    Euromoney

    Simon Gates - Incisive Media

    Simon Gates

    Group Head of Product Marketing

    Incisive Media

    Antonia Kasparek - Thomson Reuters

    Antonia Kasparek

    Head of Digital Marketing

    Thomson Reuters

    Simon Leadbetter - Blue & Green Communications

    Simon Leadbetter

    Managing Director

    Blue & Green Communications

    Alisha Lyndon - Momentum ABM

    Alisha Lyndon

    Managing Partner

    Momentum ABM

    Lawrence Mitchell - RBI

    Lawrence Mitchell

    Global Marketing Director

    Reed Business Information

    Imogen Powell-Shaw - PR Newswire

    Imogen Powell-Shaw

    Marketing Manager, EMEA & India

    PR Newswire

    Matthew Read - Jellyfish Connect

    Matthew Read

    PPC Director

    Jellyfish CoNNect

    Laz Tyrekidis - Metropolis International

    Laz Tyrekidis

    Digital Marketing & Audience Director

    Metropolis International

  • Programme

    #iinmarketing16

     

    Marketing B2B Information Services - Planning and Execution

    8.15-9.00:

    Registration & refreshments.

    Arrive, register, and have some light refreshments and meet your fellow delegates.

     

    9.00 - 9.10:

    Welcome & opening remarks.

    9.10 - 9.50:

    Using customer insight to drive planning and marketing decisions.

    Lawrence Mitchell, Global Marketing Director, Reed Business Information

     

    The starting point for any marketing programme is having a clear understanding of existing and prospective customers. This session addresses how do you gather and use such insight to drive improved marketing performance.

    9.50 - 10.30:

    Applying content marketing and social media strategies to drive B2B customer engagement.

    Shannon Doubleday, Content & Social Media Marketing, Bloomberg Media

     

    Shannon will be looking at the companies, people and ideas that have pioneered modern content marketing. We'll get to see how the ideas and fundamentals from a century ago can drive today's B2B best practices for addressing longer B2B buying cycles and improving customer engagement and loyalty.

    10.30 - 10.50:

    Morning refreshment break.

    10.50 - 11.30:

    Driving B2B growth with Account-Based Marketing (ABM)

    Alisha Lyndon, Managing Partner, Momentum ABM

     

    Account Based Marketing (ABM) – what is it, and why B2B marketers need adopt these techniques to drive revenue growth? Using examples of work, and drawing on the insights from clients, this session explores how strategic ABM delivers the best returns –giving marketing a seat at the top table through closer alignment with sales and commercial goals.
    In this session you will:
    • Hear about the different models of ABM and how to choose the best fit for your organisation
    • Learn how to implement and grow a strategic ABM programme, balancing one-to-one focus for high-value opportunities whilst clustering and reaching a broader set of accounts.
    • Understand where automation fits in strategic ABM – including automated insight platforms and programmatic tactics – and how to blend tech tools with ABM expertise. See real examples of ABM in action – with pragmatic tips, ROI success stories and examples of impactful content and communications.

     

    11.35 - 12.30:

    Roundtables - part 1


    Tactics for generating leads through online channels

    Simon Leadbetter, Managing Director, Blue & Green Communications

     

    Having grown the readership of UK’s leading online sustainable investment magazine from zero to half a million, Simon will talk through tactics to pull online leads through channels such as surveys, reports, polls, e-newsletters, webcasts and more from a B2B marketer’s perspective.

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    Tips on how to improve subscription renewal rates

    Simon Gates, Group Head of Product Marketing, Incisive Media

     

    Retaining customers is much more cost effective that acquiring new ones, However, existing customer maintenance is often marginalised in the pursuit of new business. Nevertheless, even small improvements in retention rates can make a significant difference in business performance. But what techniques can you use to improve retention rates? Simon Gates will share experiences and provide some tips.

     

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    Enterprise subscriptions and how ABM (account-based marketing) can help double yield and improve renewals

    Steve Budd, Marketing Director, Procurement Leaders

    • The customer is now in charge of the buying process, so how do you engage and influence them before they are ready to talk to sales?
    • When it’s widely accepted at least seven people are now involved in the buying process, how do ensure the sales cycle doesn’t get out of control or the eventual renewal lapses because you haven’t engaged the right people?
    • When you’re moving away from volume transactions, how can yield make up the difference?

    Steve will share the experience of Procurement Leaders’ ABM journey and will invite others to talk through their learnings and the issues that matter most.

     

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    Effective use of Pay-Per-Click (PPC) to generate leads
    Matthew Read, PPC Director, Jellyfish CoNNect

     

    During this roundtable session you’ll learn about some of the most effective PPC strategies to generate leads. This will cover advertising techniques such as display PPC and YouTube video ads as well as discussing the best ways to use lead gen as a compliment to your main PPC activity rather than negatively impacting what you already have. If you looking to generate more leads and get more value out of your PPC activity this is the session for you.

     

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    How marketing & sales teams can work closer to drive revenue growth

    Robin Crumby, Director and Co-founder, Novatum Group

     

    Find out how savvy marketers are bridging the gap and effectively partnering with sales teams for improved results. Best practice tips from Robin Crumby.

     

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    Content marketing tips and techniques

    Karen Ali, Communications Lead, BioPhorum Operations Group

     

    Content in a critical part of a marketer’s armoury for developing relationships with customers and prospects.  In this session you’ll learn about focusing your content to meet customers/readers needs; the many ways to present your content and the channels to use; planning to ensure you always have something new and fresh to present.  Using examples from both B2B and consumer, Karen will also demonstrate how B2B can learn from consumer content marketing.

     

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    B2B email marketing best practices
    Imogen Powell-Shaw, Marketing Manager, EMEA & India, PR Newswire

     

    Email marketing is one of the major channels in which B2B marketers reach subscribers, potential customers and key stakeholders. It is an area where marketers can make a real impact by being innovative and creative. Imogen will provide tips on how to make the most of this important method of connecting with your audience.

     

    12.30 - 13.30:

    Lunch

    13.35 - 14.10:

    Roundtables - part 2 (roundtables repeated - a chance to catch sessions missed in part 1)

     

    Tactics for generating leads through online channels

    Simon Leadbetter, Managing Director, Blue & Green Communications

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    Tips on how to improve subscription renewal rates

    Simon Gates, Group Head of Product Marketing, Incisive Media

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    Enterprise subscriptions and how ABM (account-based marketing) can help double yield and improve renewals

    Steve Budd, Marketing Director, Procurement Leaders

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    Effective use of Pay-Per-Click (PPC) to generate leads
    Matthew Read, PPC Director, Jellyfish CoNNect

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    How marketing & sales teams can work closer to drive revenue growth
    Robin Crumby, Director and Co-founder, Novatum Group

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    Content marketing tips and techniques

    Karen Ali, Communications Lead, BioPhorum Operations Group

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    B2B email marketing best practices
    Imogen Powell-Shaw, Marketing Manager, EMEA & India, PR Newswire

     

    14.10 - 14.50:

    Lead generation approaches - getting prospects sales ready

    Carlos Doughty, Marketing Director, Euromoney

     

    Lead generation should be at the core of everything a B2B information services marketer does. Carlos will discuss issues on how do you design and execute programmes that generate measurable returns and what really works.

     

    14.50 - 15.30:

    Understanding email marketing: How to maximise engagement and online revenue​

    Laz Tyrekidis, Digital Marketing & Audience Director, Metropolis International

     

    In this case study session Laz will share how the Metropolis Digital Marketing team cleaned the database of invalid records and re-engaged inactive users on the way to increasing traffic coming from email campaigns into the brand's websites by 90% and increasing online revenue by 8% compared to the previous year.

     

    15.30 - 15.50:

    Afternoon refreshment break.

    15.50 - 16.30:

    Executing the plan - how marketing automation can help you drive results.

    Paul Coxhill, Global Chief Marketing Officer, WGSN

     

    Marketing automation can drive real results. But not in isolation of a customer-insight driven commercial and marketing plan that is anchored in what the customer needs. Don’t start with the tech, start with the client. You’ll hear about some examples in this presentation.

     

    16.30 - 17.20:

    What are the top challenges facing today’s B2B information services marketers, and how can they be overcome?

     

    Panel session

     

    Moderator:

    Helen Coetzee, Co-founder & Director, Marketing Pro Group (MPG)

     

    Panelists:

    Steve Budd, Marketing Director, Procurement Leaders

    Antonia Kasparek, Head of Digital Marketing, Thomson Reuters

    Simon Leadbetter, Managing Director, Blue & Green Communications

    Imogen Powell-Shaw, Marketing Manager, EMEA & India, PR Newswire

     

    17.20 - 17.30:

    Closing remarks.

    17.30 - 18.30:

    Networking drinks reception.

  • (Members of the Information Industry Network & SIIA divisions qualify for members' rates).

     

    DELEGATE RATES

     

    Members:

    £195.00 (per delegate - 1-2 delegates)

     

    Non-members:

    £275.00 (per delegate - 1-2 delegates)

     

     

    GROUP RATES

     

    Members:

    £160.00 (per delegate if booking is for 3 or more delegates)

     

    Non-members:

    £240.00 (per delegate if booking is for 3 or more delegates)

      

    Please Note: 20% VAT will be added to the registration fee (as appropriate)

  • Sponsors & Partners

    Atwood Tate

    Atwood Tate is a recruitment partner to publishers of business information and events.

    We work across all job roles from researching and producing content, to creative design and branding, to sales and marketing. We work on all job levels and can help with freelance and temporary assignments, fixed term contracts or permanent roles.

     

    www.atwoodtate.co.uk

    Jellyfish Connect

    Jellyfish CoNNect offer publishers the very best in digital marketing expertise, multi-platform digital publishing and integrated digital sales reporting and analysis. And through the two market leading websites, magazine.co.uk and Pocketmags.com, publishers can promote and sell their print and digital subscriptions to a massive global audience.

     

    www.jellyfishconnect.com

    InPublishing

    InPublishing serves the UK newspaper, magazine and online publishing community, through its bi-monthly magazine, weekly email newsletter and website. InPublishing magazine, described by many as a ‘must-read’, is the only print title targeted specifically at the UK publishing sector and is mailed free to registered readers. 

     

    You can register here.

    Sli.do

    Sli.do is an award-winning Q&A and polling tool that allows event organisers to crowd-source the best questions for Q&A sessions and engage their audiences with real-time polls.

     

    www.sli.do

    Far Fire Creative

    Far Fire Creative is a creative media agency based in North London. Their Design, Marketing & Photographic team boast a wealth of experience within their respective fields, and are proud of their box-free thinking. Working with some of the most innovative companies of recent years, Far Fire Creative have delivered affordable and effective media campaigns for both the B2B and B2C markets.

     

    www.farfirecreative.com

    Press Association Training

    Press Association Training is the UK’s leading journalism, media and content training business with clients across the world. Our programmes include digital and writing skills as well as various technology courses. We are part of the Press Association, the national news agency of the UK and Ireland which has continually evolved to provide businesses , brands and public sector organisations with multimedia content.

     

    www.pressassociation.com/Training

  • Why sponsor?

    Sponsor the conference to strengthen your brand image, increase your visibility, and show your company’s strong commitment to the business information and media industry.
    Delegates will be seeking the best methods to be more effective, improve business practice and boost their profits.

    We are anticipating around 200 attendees from across the B2B information services sectors. Past Information Industry Network Conferences have included:

     

    Autumn 2013 - Digital Content & Media Summit

    Spring 2014 – Digital Media Innovation Conference

    Autumn 2014 – Business Media Insights

    Autumn 2015 - European Information Industry Network Conference

     

    We attract key executives  who have budgetary responsibilities. We can customise sponsorship packages to help you achieve your business objectives.

    To find out about sponsorship opportunities, email:
     

    James Brunt

    Sponsorship Sales Manager

    james.brunt@redactive.co.uk

    +44 (0) 20 7880 6230

     

     

     

  • Venue

    The Kia Oval

    Kennington 
    SE11 5SS 

    London

  • Contact Us

    The Information Industry Network is a professional development and networking organisation. Our mission is to help individuals and organisations in B2B publishing, information and media businesses to learn, improve and connect as they all navigate the challenges of improving business and operational performance across the differing content arena including web, mobile, research, social, analysis, events, data, e-commerce, and print.

     

    To find out more, go to www.iineurope.net 

    @iin_europe

    #iinmarketing16

    +44 (0) 20 3865 0179